AI Insights · Timothy · October 2025
Top Pixel Games Performance in New Zealand Q3 2025
Explore the performance trends of the top 5 pixel games on a unified platform in New Zealand during Q3 2025, with insights from Sensor Tower.
In the third quarter of 2025, the top pixel games in New Zealand showed varied performance trends across downloads, revenue, and active users. This analysis is based on Sensor Tower data, offering insights into the dynamics of these popular apps.
Sand Blast™ - Block Puzzle from Inspired Square FZE saw fluctuating weekly revenue, peaking at approximately $118 in mid-August. Downloads dropped over the quarter, starting at around 4.3K and decreasing to just over 250 by the end of September. Active users also declined from about 7.2K to 2.6K.
Color by Number: Coloring Games by Wildlife Studios maintained stable revenue, averaging around $350 to $400 weekly. Downloads surged in the last week of September, reaching over 4.1K. Active users increased significantly towards quarter-end, from 4.1K to 8.7K.
Melon: Sandbox from Payge Ltd had steady revenue, with a notable peak at $474 in late August. Downloads remained consistent, hovering around 700 weekly. Active users showed a gradual increase, ending the quarter at approximately 26K.
Tomb of the Mask: Pixel Maze by Playgendary Limited experienced stable revenue, with minor fluctuations between $64 and $131. Downloads showed an upward trend in September, peaking at 851. Active users remained steady, averaging around 16K to 18K.
Cup Heroes from Voodoo observed a consistent revenue stream, with the highest at $607 in mid-July. Downloads were stable, ranging from 300 to 500 weekly. Active users maintained a steady average of around 6K.
These trends highlight the diverse performance of pixel games in New Zealand, reflecting user engagement and monetization strategies. For more detailed insights, visit Sensor Tower.
